YouTube to Allow Content Producers to Sell Ads

June 10, 2008 · Filed Under Internet Marketing

Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

Originally from Advertising Age 9 June 2008
Read more at Advertising Age site.

Tags: Internet Marketing, YouTube